This Century’s Change in Consumer Behavior: From Calls to Text Messaging
Alexander Graham Bell is probably looking down at today’s world thinking about how ungrateful we all are for his wonderful invention from so many years ago. After all, he gave us the power to transmit voice across oceans and have conversations with people who are not standing next to us.
Nowadays, things have changed. Does anyone even remember what pay phones are or that back in the day, you had to return home to make a call on your landline? Not really, and especially not if you’re a tweens, teens, or young adults. Conversations take place via Facebook chat, BBM, instant messaging on Gmail or MSN messenger, or by text messaging. Along these lines, the Today show ran a recent story entitled “The death of the telephone.”
Since 2007, the length of a call has been steadily declining and is half of what it used to be. Voicemail? It’s pretty certain that if you leave a voice message, it will not get checked. Why is this? That’s a great questions and one that the Today show decided to investigate. They questioned three twenty-something college students who said that they liked that you can control your conversation better through this communication medium. With text messaging, they can take their time to reply and strategize as to the best possible answer to a tricky question, whereas when on a call, they would have to respond immediately. One of the participants even commented that he thinks he sounds “better” via text.
Times are a’changin’, and since the young are an indication of trends to come, this is one trend that is not stopping. We suggest joining the massive conversation taking place via text messaging as soon as possible.
http://digitallife.today.com/_news/2011/03/10/6218785-dont-like-to-call-youre-not-alone?GT1=43001