Tag Archives: Opt It Mobile

Restaurant Industry Warms to Text Message Marketing

June 2, 2009 by Molly Anderson

The restaurant industry’s interest in the area of mobile marketing is skyrocketing. Savvy business owners understand that when it comes to connecting with customers, nothing is more economical or effective than text message marketing. At the recent National Restaurant Association trade show in Chicago, restaurant owners and marketers voiced this new overall theme across the industry, solidifying the knowledge Opt It already has about the power and reach of text message marketing.

Using a permission-based marketing plan via Opt It Mobile, restaurant owners and marketers can reach their client base instantly, with the latest news on promotions and events. Contests and coupons also lend themselves to mobile marketing, giving the restaurant industry various methods to connect with their customers, while simultaneously building a mobile marketing list of VIP’s.

Not only is mobile marketing simple and effective, but the connection it provides allows restaurants a way to link to customers in a struggling economy. Opt It features do more than just keep customers be up-to-date on the latest events and information, they notify them of and give them the ability to take advantage of discounts, promotions and special offers – a big draw in tough economic times. Letting valued customers know that their favorite eateries are still within reach is key. Getting the word out through a mobile marketing campaign via the Opt It Mobile platform drives traffic through the door.

Opt It Success Story: In its first-ever nationwide mobile campaign, Moe’s Southwest Grill is offering customer discounts on a limited-time menu item, the Phil E. Cheese burrito. Powered by the Opt It Mobile platform, the Moe’s campaign is active and successful in all of over 400 locations. Take a look at a recent press release on this restaurant’s winning mobile marketing campaign.

Moe’s Southwest Grill Goes Mobile with Opt It Technology

Opt It, Inc. Moves Headquarters

October 17, 2008 by Brian Stafford

Opt It, Inc. completed its relocation to its new corporate headquarters on September 15, 2008 to accommodate future growth and expansion of the company. Opt It is now located at 212 W. Superior in the River North area of Chicago just north of downtown.

Due to the great customer response of the Opt It Mobile product, expansion into a larger office was aligned with the company’s strategic goals. Expansion will benefit our long term growth allowing us to hire additional resources to better serve our customers on a daily basis. In addition, it will improve the quality of our employees work environment fostering greater innovation in the mobile industry.

Previously located at 191 N. Wacker in the heart of downtown Chicago, Opt It has moved a few blocks north into the city’s loft/warehouse district. This new loft space has flexible conference areas, improved facilities for collaboration and ample bandwidth for a growing software company.

Our recent growth is attributed to our dedicated customers who have worked with us during the past four years. We truly appreciate your business and the trust you put in us as your mobile experts. We look forward to bringing you the newest and most innovative products in the mobile industry that will allow you to drive your businesses forward.

This is a great achievement for Opt It and a sign of great things to come.

Team Opt It