How to Drive Continuous Results From Your Campaign
For loyal Opt It customers, it’s easy to see the value that text messaging brings to the marketing and communication of a product or service, or even the entire brand itself. It’s pretty simple to understand the impact that sending a text message right before the dinner hour means to restaurants or the power of a reminder text to patients has the day before an appointment for doctors. However, after a while the question becomes, how do I keep my texting campaign fresh in the eyes of customers?
Solution 1: Vary the content of your text messages. For example, if a restaurant is always sending out a message with its lunch specials, it should instead promote a breakfast or beverage item every couple of texts so that customers do not get accustomed to a certain schedule.
Solution 2: Use the Reports section of Opt It Mobile to monitor the activity of your campaign. For example, you can track the time of day that the majority of people text in. If you know your business gets the highest amount of opt ins at noon, you should send a text with a special pertaining to that hour. (For instance, a salon might send out a special for a half hour manicure to take advantage of the lunch crowd.).