Mobile vs. Online Ads- Which is more Effective?
Mobile Marketer recently published the findings of an Insight Express presentation regarding mobile and online advertising. Given that there are only fourteen days until Christmas, what you are about to read may just inspire you to update your holiday marketing strategy. According to Mobile Marketer, results of a recent study clearly indicate that mobile ads are four-to-five times more effective than online advertising.
How exactly did the study measure this? Good question. InsightExpress focused its study on tracking unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, as well as online mobile outperforms. Across all of these measures, mobile ads caught and kept consumers’ attention better and longer, all the while increasing purchase intent as well.