Tag Archives: Forrester Research

Geosocial vs. Mobile Coupons- Which is more effective?

November 17, 2010 by Jessica Zorawski

With the holiday season around the corner and the economy making weak improvements at best, retailers are on the lookout for effective ways to get their customers into stores at the lowest cost. Marketing professionals are likely Googling for new marketing ideas in order to meet the demands of the business and consumers alike. Two of the most talked about marketing mediums today are geosocial networking and mobile coupons. We’ve heard our customers question the effectiveness of both and want to provide some facts on which is more effective in reaching the end consumer.

First of all, lets clarify what “geosocial” networking is. Companies such as Foursquare and Gowalla are offering individuals the ability to notify an entire network of friends and family of his or her location. The benefit to retailers here would be that one consumer could notify others of their location and perhaps also relay information about current promotions or specials. Currently 4 percent of the US population is actually using this social location tool, and on any given day, only 1 percent of the population is actually logged in to this social tool, according to Forrester Research.

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Mobile Phones Are the Most Used Electronic Devices

September 28, 2010 by Jessica Zorawski

In 1876, Alexander Graham Bell received his patent for the invention of the telephone. Over a century later and after previously inconceivable innovations to it, the telephone is now mobile and the most used electronic device in the U.S., even surpassing the personal computer.

In a recent survey conducted by Forrester Research, 73 percent of 37,000 respondents choose their mobile phone when asked to pick their most used electronic item. This comes in comparison to 58 percent of respondents choosing their personal computer and 56 percent selecting printers.

When deciding on how to reach your target market, it is important to correctly identify the communication channels that your customers are using in their everyday lives. If you have this important information, you can easily deliver your marketing message to the place where your customers communicate most.

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