Welcome to the Opt It Blog
Opt It is the premiere provider of text messaging for brands and businesses.
August 20, 2008 by Brian Stafford
Inserting call-to-actions or text teasers, such as “text VIP to 46786 (IOPTN)”, into your ads is like injecting your ad with steroids. It takes a static print, radio or TV ad and introduces an interactive element to it. This makes your ad dollars work harder and allows you to get a better return on investment.
Once a person acts on your mobile call-to-action inside an ad, you create a dialogue with this person over the mobile channel. Now you have taken a static print ad and with no manual effort and have turned it into a direct one-to-one conversation with your customer. This conversation now enables you to ask your customer a question, offer them a special promotion or enter them into a contest. They are now interacting with your brand, which is invaluable.
The benefits of injecting your ads with text teasers are:
- Brings your static ads to life. Your ads become interactive and give you more brand impressions.
- Allows you to track the effectiveness of your advertisements. You can now measure how many people participated in your text program. In addition, by using multiple keywords or sub-keywords in different ads, you can track which ads are working harder for your campaign.
- Customer acquisition is always on. As long as your ad is viewable, you have the ability to acquire new customers at their convenience.
August 15, 2008 by Brian Stafford
Opt It has released a new tool for generating sign up forms.
This important feature release allows you to create customized sign up forms by selecting different options including colors, fonts, form size and data/interest fields. After you have selected all your choices, we will generate the HTML for you. All you have left to do is plug it into your web site, blog, MySpace page, etc. We have worked to make this as easy as possible.
You are free to create as many forms or configurations as you need. One thing to remember is that we do not store your selections. Instead, you can email all your selections to yourself along with the the code you generated. This way, you can store a copy of your code in a safe place in case you need to re-use it at a later date.
Another unique feature of this tool is the ability to add and insert interests into a form. Interests are sub-groupings that allow you to segment your list into things that people are interested in – get it “interested in” -> interests. By placing these interests into your sign up form, you are segmenting your list as soon as a new customers registers for your text list. You can send that customer targeted promotions right from the beginning. SMS is becoming more and more personalized and we will be sharing additional information about that in future posts.
So, give the new sign up form generator a try and let us know what you think.
August 14, 2008 by Brian Stafford
To join text TIPS to 46786
Are you looking for new ways to use text to grow your business? We have launched a new text message group that you can sign up for to receive information about how to use text messaging more effectively. We will be sending out tips regarding new ways to use text to get a better return for your dollars. We will send one message per week and you can opt-out at anytime. We are continuously discovering innovative ways to use text and want to share them with you. After you have received a couple of messages, let us know what you think. Are they helpful? Would you like to receive more detail? Let us know and we can deliver what you need.
Standard message rates do apply.
August 13, 2008 by Brian Stafford
Welcome to the Opt It blog!!
We have created this blog to deliver our customers and potential customers the most up-to-date information regarding Opt It’s news and latest features. This will include the best ways to utilize text messaging including an introduction of new features and examples of exciting ways our clients are using text.
We are very excited about releasing this blog as we have a great amount of information to share with you that is directly relevant to the text campaigns you are currently executing. This tool is designed for you, so if there is additional information that you would like us to cover – please let us know by emailing us at info at optit dot com or contact us.
Thanks and we look forward to hearing fom you…
Team Opt It
