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Opt It is the premiere provider of text messaging for brands and businesses.
June 5, 2010 by Molly Anderson
Exciting new statistics recently released by ABI Research show what we here at Opt It have known all along; leveraging mobile opportunity is one of the most effective marketing tools for your business. With over more than 250 million Americans using mobile devices according to the CTIA – The Wireless Association, there is no better opportunity to reach your customers.
While this is one of Opt It’s core beliefs, some consumers were slow to accept this new way of receiving information. ABI Research’s survey results show that hesitations are calming and that mobile is becoming more of an expected and anticipated venue for business marketing. The survey, which was completed in December 2008 and again in February 2010, shows an 11 percent uptick in willingness to accept marketing offers via a mobile device, in the most recent study.
On the flipside, the number of consumers claiming to be “completely opposed” to mobile promotions decreased six points, an indicator that opposition is waning and that mobile marketing communications are more accepted than ever.
At Opt It, we’re well-versed in the power behind mobile marketing campaigns. The time to harness is now. Don’t let this dynamic marketing opportunity pass you by.
May 25, 2010 by Molly Anderson
A recent article for ClickZ talked about the rise in popularity of all sorts of coupons, especially those of the mobile variety. A new report from Borrell Associates says that the trend will likely continue on all mobile devices as cell phones become the premier platform for delivering customer discounts.
As stated in the article, mobile coupon spending in the U.S. is expected to rise from $90 million in 2009 to $6.53 billion in 2014, according to the 2010 U.S. Local Mobile Advertising and Promotions Forecast. This astonishing growth is likely due to phones becoming better equipped to deliver coupons and apps, and because of the proximity of cell phones to the end-user.
One important item to note from the Borrell study is that the redeemed value of mobile coupons is 24 percent higher than Internet coupons and almost half as high as paper ones, presumably because the majority of mobile coupon recipients have “opted-in”. Developing a customer list of opted-in members and reaching out to loyal customers with Opt It Mobile gives your business a great advantage against tough competition.
In the ClickZ article, Gordon Borrell, CEO of Borrell Associates, urges readers not to be enticed by fancy media-rich apps, but to instead focus on texting inexpensive coupons to loyal customers. The low cost of mobile marketing via SMS is much more likely to have a positive effect on ROI.
May 23, 2010 by Molly Anderson
During this weekend’s National Restaurant Association Show being held May 22-25, 2010 at McCormick Place in Chicago, Opt It’s own Michael Lamb will offer thoughts and input as part of a panel discussing “Better Connections through Mobile Solutions.” The education session is scheduled for Sunday, May 22, 2010 at 2:00 PM.
Upwards of 75 percent of today’s North American population is using mobile phones. Michael will uncover Opt It’s most current strategies for using mobile devices to better communication and connections with clients.
March 31, 2010 by Molly Anderson
We’re firm believers in text message marketing campaigns and the numerous advantages of using texts over downloadable apps in the marketing world. A recent Adweek article urges businesses choosing between the two to stick with the undeniable reach and results that come with text messaging.
Why is texting superior you ask? Well, it has a lot to do with reach and usage. Juniper Research predicts that smartphones will account for only 23 percent of all new handsets sold per year by 2013. In comparison, nearly every cell phone in the U.S. is able to receive and send text messages. In addition, texting is an every day form of communication, so marketing with texts means reaching clients via their chosen medium. Texting allows businesses to contact customers immediately, wherever they are. What’s more, it doesn’t require customers to locate and download the latest app for information.
An October 2009 report from Strategy Analytics showed that only four to six mobile apps are typically used on an a consistent basis. Constantly competing with the most exciting and buzz-worthy apps available, brands lose out when older apps go unused or hit the recycle bin. In contrast, text messages are simple and reside within the prime real estate of the message list, among our daily conversations.
While there is definitely a time and place for apps, consumer contact and dialogue is maintained with text message marketing. It’s Opt It’s opinion that engaging customers for the long haul is the best way to generate return on investment.
March 24, 2010 by Molly Anderson
Here at Opt It, we understand the power of text message marketing. Our experience allows us to harness this power for our clients and get them the results they need. It was no surprise to us when CTIA – The Wireless Association released survey results this week showing the continued growth of text messaging to be “explosive”.
The survey, which looked at the second half of 2009, determined that wireless data service revenues grew a whopping 25.7 percent from the second half of 2008 to the end of 2009. Text messaging continued its exponential growth, with more than 822 billion text messages sent and received on carriers’ networks during the second half of last year. This translates to 5 billion texts per day and an unprecedented opportunity to get your brand or business information in front of your customers.
As more folks make texting a part of every day life, launching a mobile marketing campaign for your business is the smart thing to do. The time is now to reach clients with ease, using the medium that they prefer and to give them the information they desire. The time is now to grow your business and your bottom line. Give us a call to hear more about how Opt It helps businesses like yours launch mobile campaigns and increase both your reach and your revenue.
We look forward to hearing from you.
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