September 11, 2008 by Brian Stafford
A new unsubscribe sequence was launched for Opt It subscription programs. We have penetrated various geographical markets and mobile phone users are starting to appear in more than one group on the same short code. In the past, when a user would try to unsubscribe by texting “STOP” to one of our short codes, they were being removed from all their subscribed groups. This was not the desired interaction by the user when they belonged to more than one group. Typically, the user only wanted to be removed from the group that they communicated with last.
To overcome this undesirable behavior, we have put the end user in more control over their experience. Now, if a user appears on more than one list we give them the option of which group they would like to unsubscribe from or to respond ALL for all groups. Again, this is only if a user is subscribed to more than one program on a shared short code.
This added feature was a result of feedback from our users. If you have any comments or feedback, please let us know – info at optit dot com.
August 27, 2008 by Brian Stafford
Metro is THE music venue to see the best local, regional, national and international emerging artists in Chicago. Since 1982, Metro has accomplished this goal repeatedly and established itself as one of the country’s premier, cutting-edge new music venues.
Recently, Metro has deployed text messaging to send out special offers and promotions to its’ loyal fan base. Because of the wide variety of talent that performs at Metro, they needed an easy way to segment their text messaging user base to allow them to send targeted messages to their customers.
To solve this problem, Metro used the new sign up form and added a number of interests to the form to allow their customers to select the type of music that they are interested in. This allows Metro to send out very targeted and relevant text messages to get the most out of their text campaigns. View the Metro sign up form.
August 15, 2008 by Brian Stafford
Opt It has released a new tool for generating sign up forms.
This important feature release allows you to create customized sign up forms by selecting different options including colors, fonts, form size and data/interest fields. After you have selected all your choices, we will generate the HTML for you. All you have left to do is plug it into your web site, blog, MySpace page, etc. We have worked to make this as easy as possible.
You are free to create as many forms or configurations as you need. One thing to remember is that we do not store your selections. Instead, you can email all your selections to yourself along with the the code you generated. This way, you can store a copy of your code in a safe place in case you need to re-use it at a later date.
Another unique feature of this tool is the ability to add and insert interests into a form. Interests are sub-groupings that allow you to segment your list into things that people are interested in – get it “interested in” -> interests. By placing these interests into your sign up form, you are segmenting your list as soon as a new customers registers for your text list. You can send that customer targeted promotions right from the beginning. SMS is becoming more and more personalized and we will be sharing additional information about that in future posts.
So, give the new sign up form generator a try and let us know what you think.
August 13, 2008 by Brian Stafford
Welcome to the Opt It blog!!
We have created this blog to deliver our customers and potential customers the most up-to-date information regarding Opt It’s news and latest features. This will include the best ways to utilize text messaging including an introduction of new features and examples of exciting ways our clients are using text.
We are very excited about releasing this blog as we have a great amount of information to share with you that is directly relevant to the text campaigns you are currently executing. This tool is designed for you, so if there is additional information that you would like us to cover – please let us know by emailing us at info at optit dot com or contact us.
Thanks and we look forward to hearing fom you…
Team Opt It