Meeting Mobile’s Legal Hurdles Head-On

June 20, 2010 by Molly Anderson

When you sign on with Opt It, you’re getting much more than text message marketing software. The truth is you’re benefitting from our combined years of experience and industry best practices in every mobile campaign you run on the Opt It Mobile platform. Those best practices include our understanding of the important legal hurdles that exist within the juvenile mobile marketing space. A recent Mobile Marketer article by Giselle Tsirulnik discusses how to avoid possible legal pitfalls in your mobile marketing campaigns.

Priority number one is to ensure that all mobile campaigns are indeed opt-in based. While telephone marketers need only be concerned with the fact that consumers can opt-out, mobile marketing may only be sent to consumers that have consented to receive information via text message. Opt It requires clients to hold campaigns that are 100 percent opt-in.

In addition, Opt It is legally compliant and compliant with the Mobile Marketing Association (MMA), the body that publishes the standards and best practices for our industry. Contact us to find out more about how Opt It can help your business harness the power of mobile marketing now, while navigating the legal requirements in our industry.

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Tags: mobile legal hurdles, mobile marketing best practice

Posted in: Info