Mobile Advertising Increasingly Popular for Strengthening Brands

May 26, 2011 by Jessica Zorawski

A recent survey conducted by Strata reveals that companies are truly beginning to see and realize the benefits of text message marketing to consumers. Twenty-five percent of the respondents said they were currently using SMS marketing to send out their marketing message, up from 15 percent at the end of 2010.

This means, that just in the first months of this year, there has been a 10 percent increase within the advertising world in the amount of companies utilizing SMS marketing. That represents astonishing growth that’s likely to continue into the future, possibly at an even greater pace.

In fact, all mobile advertising communication mediums, like location based advertising and display ads, increased over the first few months of 2011. Mobile advertising is continuing to get and retain the interest of marketers, who are becoming more open than ever to diversifying their marketing mix by including mobile platforms to reach people.

Of these platforms, SMS marketing is still the one that sticks out in terms of reach. Via a simple text message, you can reach over 70 percent of the population, where as the other mobile platforms are just not there yet in terms of the number of users who use or even have them.

Remember- Opt It offers a free 30-day trial that gives you the opportunity to see for yourself, at no cost, just how SMS marketing can take your brand’s interaction with consumers to the next level.

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Tags: Brands, Mobile Advertising

Posted in: Info, Mobile news, Mobile statistics