Sub-Keywords Part 4: Forward & Response

August 3, 2010 by Jessica Zorawski

Last but not least in our sub-keywords miniseries are the Forward and Response sub-keyword types. These require less in-depth descriptions as they are fairly straight forward.

Forward

You will receive a notification when someone texts in to your Forward sub-keyword type. This results in a onetime communication with your customer.

There is a Response message included in the Forward option. This message, if filled in, goes out after the subscriber joins, allowing you to turn it into a welcome message or an offer.

Forward feature in action: Opt It once used this feature at a tradeshow in order to generate leads for our booth. Brand ambassadors walked around with Opt It logo t-shirts and a call-to-action on the back that read “Text DANCE to 46786 to see me dance!” When a tradeshow attendee texted in, a message with their number would be forwarded to the brand ambassador, who immediately burst into a quality rendition of the chicken dance. The attendee who texted in received our booth location and web address in the form of the one-time response message mentioned above. It was a great success!

Response

The easiest to manage and set-up of all of the sub-keyword types, the Response type sub-keyword allows you to create a one-time message for your members to receive- also called a bounce back message. This message can be in the form of a mobile coupon, a digital business card or a list of your locations. Many of our customers use dozens of Response sub-keyword types as a way to deliver and distinguish their mobile coupons.

That’s it, folks! Hope you enjoyed becoming knowledgeable about sub-keywords and can now extend the functionality and effectiveness of your text message marketing campaign. If you have any questions or comments, feel free to email support@optit.com.

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Tags: forward, mobile marketing, response, sub keywords

Posted in: Educational, Info, Knowledge base, Software