Opt It Releases New Age Gate Feature

June 26, 2009 by Molly Anderson

Opt It’s new age gate feature allows customers to add a message or gate into their message flow that requires the end user to text back their date of birth in order to proceed. This feature is ideal for liquor or beer companies that must verify a user’s age in order to send special offers and promotions or to permit contest participation. Controlling entrance to specific groups allows businesses to meet all laws and requirements for age verification.

Here’s how the Opt It Mobile age gate feature works:

• In an attempt to join your specific group, the user texts in any keyword, for example: LIQOUR.
• The user will then receive a message stating, “You must be 21 to join this program – reply with your date of birth in the format DDMMYYYY to join.”
• The user responds via text “01181974″.
• The user receives a message back stating that they have successfully joined the LIQOUR group.

Many Opt It clients have had great success with this age gate feature, such as Corona, who has launched campaigns such as contests, targeted event reminders and discounted offers around Cinco de Mayo, as well as the Kenny Chesney summer concert tour. Budweiser currently uses the age gate feature to ensure valid entry into many summer contests and promotions.

Contact your account manager regarding how you can apply the age gate feature to your business needs. Keep in mind that this feature is not available in your account by default, so talk with your account manager for more information.

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Tags: age gate, clients, contests, Features, Opt It Mobile, promotions

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